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              Help maintain bright, healthy tresses in between salon visits with the JOICO Blonde Life Violet Shampoo. This brass-neutralising formula works to counteract undesirable yellow tones to keep your locks looking icy and clean with a brilliant shine. The rich lather gently cleanses the hair of impurities, product build up and excess oils, while depositing violet pigments to keep your colour looking fresh.

              Monoi And Tamanu oils help to fight frizz and nourish the hair to leave your locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acid to help preserve structure, essential for those who colour-treat their hair. This innovative formula boasts smart-release technology, continually releasing Rosehip Oil, Arginine and Keratin to help protect the hair from the effects of daily styling.

              Ingredients:
              • Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).

              Brand:
              • Joico
              Volume:
              • 1000ml
              Directions:
              • Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.

              Joico Blonde Life Violet Shampoo 1000ml (Worth £75.67)

              GBP 50.2

              £50.20

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              In stock

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              Delivery & Returns

              Express Delivery

              Express Delivery Available - If ordered before 11pm, delivered by courier next working day.

              Applies to most delivery addresses within mainland UK.

              Returns

              If you're not completely satisfied with your purchase please see our returns policy.

              Help maintain bright, healthy tresses in between salon visits with the JOICO Blonde Life Violet Shampoo. This brass-neutralising formula works to counteract undesirable yellow tones to keep your locks looking icy and clean with a brilliant shine. The rich lather gently cleanses the hair of impurities, product build up and excess oils, while depositing violet pigments to keep your colour looking fresh.

              Monoi And Tamanu oils help to fight frizz and nourish the hair to leave your locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acid to help preserve structure, essential for those who colour-treat their hair. This innovative formula boasts smart-release technology, continually releasing Rosehip Oil, Arginine and Keratin to help protect the hair from the effects of daily styling.

              Ingredients:
              • Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine Hcl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl Pg-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide Mipa, Polyquaternium-47, Citric Acid, Polyquaternium-7, Peg-120 Methyl Glucose Dioleate, Dimethicone Peg-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, Peg-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (Ci 60730), Red 33 (Ci 17200).

              Brand:
              • Joico
              Volume:
              • 1000ml
              Directions:
              • Apply to wet hair. Lather. Leave in 1-3 minutes. Rinse, and follow with Blonde Life Violet Conditioner. Use 2-3 times per week to maintain cool tones.

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